Perancangan Desain Kaos Sebagai Visual Merchandise di PT. Urban Spasial Indonesia

Zebrinna Delivia Putri Bahri (Desain Komunikasi Visual UPN “Veteran” Jawa Timur)
Alfian Candra Ayuswantana (Desain Komunikasi Visual UPN “Veteran” Jawa Timur)

Madani: Multidisciplinary Scientific Journal
Vol 1, No 11 (2023): Desember

 In the case of application creativity in the domain of design industry, t-shirt design is regarded as one of the creative forms in the industry, evolving beyond simple clothing and functionality, according to a case study on the application of creativity in the field of design industry. The T-shirt design process at PT. Urban Spasial Indonesia, a consulting firm that specializes in mapping and spatial planning, is the subject of this study. This design is visually appealing and consistent with the company's brand identity thanks to the use of graphic design. At PT. Urban Spasial Indonesia, achieving balance between innovation, brand identity, creativity, and trend sensitivity is essential. A case study approach is used in conjunction with qualitative research methodology. This study clarifies that, especially in T-shirt design, typography, visual coherence, and adaptation to the target audience are essential elements for any design layout. Furthermore, the study delves deeply into the creative, tactical, and useful concepts that underpin T-shirt design.