Pengaruh Harga dan Produk terhadap Kepuasan Pelanggan Wendy's Palembang

Putri Angelica Evelyn (Universitas Katolik Musi Charitas Palembang)
Kevin Antonio Susanto (Universitas Katolik Musi Charitas Palembang)

Madani: Multidisciplinary Scientific Journal
Vol 1, No 11 (2023): Desember

This research aims to examine the effect of price and product on customer satisfaction at Wendy's Palembang. The technique used for data collection was by distributing questionnaires on a Likert scale, with a total of 116 respondents. The type of research used in this research is a quantitative approach. The sampling technique uses non-probability sampling using the Accidental Sampling technique. This research data processing uses SPSS 26 software. The results of this research show that partially, the price variables (X1 and Product (X2) have a positive and insignificant effect on customer satisfaction. This research shows that all the independent variables used are price (X1) and product (X4) influences customer satisfaction.Keywords: Price, Product, Customer Satisfaction