<![CDATA[This research aims to determine the influence of halal literacy and price levels on purchasing decisions for skincare products. The method used in this research is a quantitative research method. The data collection technique is carried out by filling out a questionnaire. The sample used was 96 respondents where the sample was taken using non-probability sampling techniques. Based on the results of the research that has been carried out, it can be concluded that the results of the research show that there is a simultaneous influence between the level of halal literacy and the price level on purchasing decisions with Fcount of 26.435, this value is greater than Ftable, namely 3,09 with a significance of 0.000. The determination test shows how much influence the halal literacy variables and price levels have on purchasing decisions, an R square value of 0.326 or 100 x 0.326 = 32.6% is obtained. So the contribution of halal literacy and price levels is 32.6% while the remainder (100% - 32.6% = 67%) is influenced by other factors.]]>
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