Journal Economic Excellence Ibnu Sina
Vol. 1 No. 4 (2023): Desember : Journal Economic Excellence Ibnu Sina

Pengaruh Perceived Value, Price, dan Product Quality Terhadap Customer Loyalty Sepatu Nike

Kaysa Istifaus Shofi (Universitas Islam Indonesia)
Agus Abdurrahman (Universitas Islam Indonesia)

Article Info

Publish Date
18 Oct 2023

Abstract

The aim of this research is to: influence Perceived Value, Price and Product Quality on Customer Loyalty for Nike Shoes. The sample in this study consisted of 110 respondents who had purchased and used Nike shoes for at least 3 years. The research method used is descriptive analysis with a quantitative approach. The test uses the SPSS v.25 analysis tool by conducting multiple regression analysis, hypothesis testing (t test and F test) to find out how perceived value, price and product quality influence customer loyalty among Nike shoe users

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Journal Info
Journal Economic Excellence Ibnu Sina
Website

Abbrev

Excellence

Publisher

Sekolah Tinggi Ilmu Kesehatan Ibnu Sina Ajibarang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

bidang Ilmu Manajemen dan Ekonomi. Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, ...