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All Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Journal Economic Excellence Ibnu Sina Indonesian Journal of Economics, Business, Accounting, and Management
Agus Abdurrahman
Universitas Islam Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisis Faktor-Faktor yang Memengaruhi Sikap Konsumen dalam Berbelanja Online di Shopee Alifa Nur Putri Ramadhani; Agus Abdurrahman
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 1 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i1.12471

Abstract

Increasing the relevance of e-commerce as consumers continue to switch to digital channels. The need to cope with and meet these changes in the market has become a concern for businesses. Identifying the factors that significantly influence online shopping behavior is essential to better understand consumer behavior in this market transition. The purpose of this study was to determine the factors that influence online shopping activities. Quantitative descriptive research method is a type of research applied to this research. The population of this study covers all regions of Indonesia and does not have specific regional characteristics. Purposive sampling is the sampling technique used in this study. The data collection tool used an online questionnaire which was distributed to 150 respondents. The data analysis technique used is statistical analysis, namely multiple linear regression analysis. The results of the analysis show that relative advantage has a positive and significant influence on online shopping attitude. e-WOM has a positive and significant influence on online shopping attitude. Promotion has a positive and significant influence on online shopping attitude. And trust has a positive and significant influence on online shopping attitude. So it can be concluded that relative advantage, e-WOM, promotions, and trust are some of the factors that have an influence on online shopping attitude at Shopee
Pengaruh Perceived Value, Price, dan Product Quality Terhadap Customer Loyalty Sepatu Nike Kaysa Istifaus Shofi; Agus Abdurrahman
Journal Economic Excellence Ibnu Sina Vol. 1 No. 4 (2023): Desember : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v1i4.514

Abstract

The aim of this research is to: influence Perceived Value, Price and Product Quality on Customer Loyalty for Nike Shoes. The sample in this study consisted of 110 respondents who had purchased and used Nike shoes for at least 3 years. The research method used is descriptive analysis with a quantitative approach. The test uses the SPSS v.25 analysis tool by conducting multiple regression analysis, hypothesis testing (t test and F test) to find out how perceived value, price and product quality influence customer loyalty among Nike shoe users
Pengaruh Gaya Hidup dan Brand Produk terhadap Keputusan Pembelian Produk Barang Thrifting di Yogyakarta Zulfansyah La Ruas; Agus Abdurrahman
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 1 No 4 (2023): April 2023
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v1i4.22

Abstract

Penelitian ini ditujukan untuk mengetahui hubungan pengaruh gaya hidup dan brand produk terhadap keputusan pembelian produk barang thrifting di Yogyakarta yang diukur menggunakan indikator berikut: Aktivitas, minat, opini, ingatan konsumen terhadap merek, ciri-ciri karakter produk, dan keunikan desain produk. Variabel keputusan pembelian sebagai variabel terikat. Penelitian ini menggunakan 70 responden/orang yang pernah membeli dan menggunakan produk barang Thrifting di Yogyakarta. Hasil pengujian hipotesis secara keseluruhan uji simultan membuktikan bahwa hipotesis gaya hidup dan brand produk berpengaruh signifikan terhadap keputusan pembelian dengan signifikansi < 0,05. Selain itu, berdasarkan uji independent t-test, dapat diketahui bahwa variabel gaya hidup dan brand produk memiliki pengaruh positif terhadap keputusan pembelian  produk barang Thrifting di Yogyakarta dengan hasil t hitung > df= 1,989.
Co-Authors Alifa Nur Putri Ramadhani Kaysa Istifaus Shofi Zulfansyah La Ruas