Proceeding of International Conference on Information Science and Technology Innovation (ICoSTEC)
Vol. 2 No. 1 (2023): Proceeding of International Conference on Information Science and Technology In

Model of MSME Digital Marketing through for Biopharmaceutical Products

Marselina Endah Hiswati (Universitas Respati Yogyakarta, Indonesia)
Putra Wanda (Universitas Respati Yogyakarta, Indonesia)
I Wayan Ordiyasa (Universitas Respati Yogyakarta, Indonesia)
Lila Retnani Utami (Universitas Respati Yogyakarta, Indonesia)
Supardi RS (Universitas Respati Yogyakarta, Indonesia)
Rainbow Tambunan (Universitas Respati Yogyakarta, Indonesia)



Article Info

Publish Date
08 Mar 2023

Abstract

Sleman Regency has more than 50 traditional markets and also a variety of MSME business and there are more than 18,293 accommodation, food and beverage business sectors that are developing. Mobile-based information technology is urgently needed as a medium that supports efforts to promote and market MSME products, especially traditional culinary products, in this case processed products of Biopharmaca plants. The existence of a social restriction policy due to the COVID-19 pandemic requires the public to recognize technology as a medium of socialization towards digitalization. Thus, a mobile-based application is needed as a meeting place for sellers and buyers specifically for local Sleman products. Digital innovation has an impact on increasing the income and economy of MSME actors in Sleman Regency, Special Region of Yogyakarta

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Journal Info

Abbrev

icostec

Publisher

Subject

Computer Science & IT

Description

ICoSTEC is an annual forum for international researchers and students to exchange ideas on current studies and research topics. The international conference will discuss several sub-topics, including innovation in information science and technology and leveraging ...