Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Proceeding of International Conference on Information Science and Technology Innovation (ICoSTEC)
Rainbow Tambunan
Universitas Respati Yogyakarta, Indonesia
Computer Science & IT

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Model of MSME Digital Marketing through for Biopharmaceutical Products Marselina Endah Hiswati; Putra Wanda; I Wayan Ordiyasa; Lila Retnani Utami; Supardi RS; Rainbow Tambunan
Proceeding of International Conference on Information Science and Technology Innovation (ICoSTEC) Vol. 2 No. 1 (2023): Proceeding of International Conference on Information Science and Technology In
Publisher : Universitas Respati Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35842/icostec.v2i1.57

Abstract

Sleman Regency has more than 50 traditional markets and also a variety of MSME business and there are more than 18,293 accommodation, food and beverage business sectors that are developing. Mobile-based information technology is urgently needed as a medium that supports efforts to promote and market MSME products, especially traditional culinary products, in this case processed products of Biopharmaca plants. The existence of a social restriction policy due to the COVID-19 pandemic requires the public to recognize technology as a medium of socialization towards digitalization. Thus, a mobile-based application is needed as a meeting place for sellers and buyers specifically for local Sleman products. Digital innovation has an impact on increasing the income and economy of MSME actors in Sleman Regency, Special Region of Yogyakarta
Co-Authors I Wayan Ordiyasa Lila Retnani Utami Marselina Endah Hiswati Putra Wanda Supardi RS