Analisis Kelayakan Bisnis UMKM Makanan Khas Palembang

Irlan Aldhiansyah (Universitas Indraprasta PGRI Jakarta)

RESWARA; Jurnal Riset Ilmu Teknik
Jurnal Riset Ilmu Teknik

The business "Pempek Palembang Musi Raya" is a business in the culinary field that is managed as a family business. The products offered include submarine pempek, lenjer pempek, and adaan pempek, fish skin pempek, curly pempek, boiled tofu pempek, fried tofu pempek, model pempek, tekwan. This study aims to determine the feasibility of establishing a business "Pempek Palembang Musi Raya" located at Ragunan street Number 6A, Sunday Market, South Jakarta. The research was conducted by collecting data in the form of observations, interviews, and documentation. The analytical methods used are legal analysis, marketing analysis, and environmental analysis, technical and technology analysis, HR analysis, and financial analysis. In this study the "Pempek Palembang Musi Raya" business has covered and fulfilled all aspects of the analytical method so that it can be declared feasible. Keywords : Culinary, Business, Feasibility studies, Aspects of business feasibility studies