PENERAPAN STRATEGI DIGITAL MARKETING PADA UMKM DI MASA PANDEMI COVID19 (Studi Pada Mebel Putra Jaya Desa Spait)

Muhamat Soleh (IAIN Pekalongan)
Hendri HAN (IAIN Pekalongan)

AmaNU: Jurnal Manajemen dan Ekonomi
Vol. 5 No. 1 (2022)

The facts regarding the development of umkm in the city of pekalongan are widely found in communities that shop online. It isa problem for small middle-class micro businesses to survive and help Indonesia's economy in the current covid-19 pandemic. So the purpose of this study is to know the implementation of digitisation and digital marketing strategies at umkm Mebel Putra Jaya pekalongan. In the study a qualitative approach with a descriptive mode type data using data collection techniques for the study using interviews, documentaries, and observations.