Abdi Masyarakat UIKA
Vol. 2 No. 3 (2023): SEPTEMBER

Implementation Strategy for MSMEs D'Celup Chicken Crispy in the city of Padang, West Sumatra

Rosiani, Indah (Unknown)
Yunita, Nika (Unknown)
Lase Afrillia, Usni (Unknown)
Nila Sari, Vivi (Unknown)

Article Info

Publish Date
24 Jul 2023

Abstract

This study aims to find out how the condition of D'Celup Chicken Crispy MSMEs determines what implementation is right for these MSMEs in developing their business through strategic management. The research was conducted on the Lubuk Begalung highway, Padang city, West Sumatra. This business was founded by Mr. Ridho and his brother in 2023, more precisely it has only been operating for three months and is experiencing development every day because it was established right close to the university so that many students make Mr. Rido's business a choice of lunch and dinner. Mr. Ridho as CEO said that opening a crispy chicken business because of his passion for chicken, the idea arose to establish a chicken business in Padang City.

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Journal Info
Abdi Masyarakat UIKA
Website

Abbrev

amk

Publisher

Universitas Ibn Khaldun Bogor

Subject

Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences

Description

AMK (Abdi Masyarakat UIKA) is a journal published by Ibn Khaldun University Bogor to carry out the tri dharma of higher education. This journal is published 4 times in 1 year (March, June, September, December) which has a focus and scope in the field of community ...