Hut Publication Business and Management
Vol. 2 No. 2 (2023): Hut Publication Business and Management

Analysis of The Influence of Service Quality, Product Quality, Customer Value, and Brand Image On Customer Satisfaction at PT. Pegadaian (Persero) Banjarmasin Branch

Tusiana Dewi (STIMI Banjarmasin)

Article Info

Publish Date
06 Apr 2023

Abstract

Research how the influence of service quality, product quality, customer value, and brand image on customer satisfaction at PT. Pegadaian (Persero) Banjarmasin Branch. 100 customers of PT. Pegadaian (Persero) Banjarmasin Branch was taken as a sample. As for the calculation results of the analysis of the description of the research variables with the SPSS (Statistical Package for Social Science) Version 23.0 program. The results of the study prove that service quality, product quality, customer value, and brand image have an effect on customer satisfaction at PT Pegadaian (Persero) Banjaramasin Branch.

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Journal Info
Hut Publication Business and Management
Website

Abbrev

HPBM

Publisher

PT. Hanken Sukses Jaya

Subject

Economics, Econometrics & Finance

Description

Hut Publication Business and Management (HPBM) is an online journal published three times a year in april, august, december. It publishes research papers that provide theoretical and practical insights into business and strict management. HPBM aims to provide a forum for dissemination of theoretical ...