Jurnal Cahaya Mandalika
Vol. 4 No. 3 (2023)

“WORD OF MOUTH” IN ONLINE MARKETING COMMUNICATION TO IMPROVE SALES FOR THE HOSPITALITY BUSINESS INDUSTRY THROUGH PERSONAL ENGAGEMENT

Steven Gunawan (Unknown)
Agoes Tinus Lis Indrianto (Unknown)



Article Info

Publish Date
24 Aug 2023

Abstract

A business is a company that conducts commercial, industrial, or professional operations. Businesses may be for-profit or non-profit organizations. Sole proprietorships, corporations, partnerships, and limited liability companies are the four forms of businesses that exist. To achieve great customer satisfaction, any of these sorts of enterprises in hospitality required two-way interactions involving the consumer and service provider. If the service provider fails to supply a service, the hospitality business's viability will suffer. Communication in hospitality could be challenging. Communication itself in hospitality could be delivered verbally or non-verbally depending on the present event. This study uses a qualitative approach using textual analysis for data collection. Furthermore, the study also involves analyzing location, observing company interviews, and documentation based on current events on management’s communications in an ongoing situation. This research aims to pinpoint the online marketing communication that is used to improve sales in the hospitality business through personal engagement.

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Journal Info

Abbrev

JCM

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media

Description

This journal is a means of scientific publication to develop knowledge and information. This journal specifically contains the results of research carried out in all scientific fields. Apart from publishing research results, this journal also accepts manuscripts from literature reviews and other ...