In daâwah perspective, the efforts to do social transformationis not enough only rely on conventional paradigm. In its reality, the paradigm have minus attention to develop consciousness by society and tend doing exploitation to daâi interest that daâi position kineer keen daâi delighted in, the greater great its advantages only for daâi not for umat. This paradigm must be changed by placement daâi as facilitator for axchanging and supported by movement pattern that combine appreciation and emforcing vis a vis between Islamic value and cultural values and wary increasion of world isme that continuing dynamic process.
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