Proceeding of International Conference on Entrepreneurship (IConEnt)
Vol 2 (2022): Proceeding of 2nd International Conference on Entrepreneurship (IConEnt)

IMPROVING BUSINESS INDEPENDENCE OF COLLEGE STUDENTS’ GENERATION-Z THROUGH BEHAVIOR ENTREPRENEURSHIP DURING PANDEMIC COVID-19

Yohana F. Cahya Palupi Meilani (Faculty of Economics and Business, Universitas Pelita Harapan, Tangerang)



Article Info

Publish Date
30 Jan 2023

Abstract

In this study, the purpose of this research is to examine the relationship between entrepreneurial spirit and entrepreneurial value to increase business independence through entrepreneurial behavior in generation Z. Entrepreneurship in generation Z still need to be increased. In this study using quantitative methods, namely the data collection using a questionnaire that is taken directly. This study uses a non-probability sampling method, as convenience sampling for college students that their Universities has incubator business in Jakarta and Tangerang. The data collection of generation Z  college students who have businesses over 1 year. The sample in this study was 108 respondents. Analysis data used Partial Least Square and  data processing used applications, SmartPLS 3.2.4 Software. The result shown all hypotheses are supported. Contribution of this study can be used in related education in Universities to understand the way to increase business independence of generation Z through entrepreneurial behavior.

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Journal Info

Abbrev

IConEnt

Publisher

Subject

Economics, Econometrics & Finance

Description

Proceeding of International Conference on Entrepreneurship (IConEnt) berisi artikel-artikel ilmiah dari para peneliti dari lingkup internasional yang mengikuti konferensi IConEnt yang akan diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita ...