TRIMATRA UNTUK MEMENANGKAN PERSAINGAN: VALUE, KUALITAS JASA, DAN DELIGHT

Amalia, Sholihati
Raharso, Sri

Benefit: Jurnal Manajemen dan Bisnis
Volume 12 No 2 Desember 2008

Emulation level which progressively tightened to cause every organization should be able to give superior value to customer. Organization should be able to give the service quality such as those which wanted by the customer, not solely pursuant to specification of organization. If this matter happened, hence customernot even fulfilled its requirement, farther customer will feel delight. Outcome of delight customer is customer loyalty.