Management Analysis Journal
Vol 12 No 4 (2023): Management Analysis Journal

Utilization of Financial Technology Services to Increase Business Sustainability for MSMEs in Demak Regency

Siti Shobandiyah (Sekolah Tinggi Ilmu Ekonomi Totalwin)
Septia Kurniati (Sekolah Tinggi Ilmu Ekonomi Totalwin)
Astohar Astohar (Sekolah Tinggi Ilmu Ekonomi Totalwin)



Article Info

Publish Date
11 Dec 2023

Abstract

Financial technology in Indonesia is currently developing very rapidly marked by the innovation of several applications in the field of financial services such as payment instruments, loan instruments and others that are becoming known in this digital era. Several business actors such as MSMEs in Demak Regency have also utilized this financial technology (fintech) to make it easier to run businesses. The survey results show that MSMEs are still not optimal in using fintech and the level of inclusion is still relatively low. The population in this study were all UMKM in the District of Demak Regency. Collecting data using cross sectional data with the sampling method using accidental sampling. The analysis tool uses multiple step multiple regression by carrying out other tests such as the normality test, the classical assumption deviation test, the fit test and the coefficient of determination test. The results of the study show that financial literacy has a significant positive effect on financial inclusion. Fintech-based financial services have a significant positive effect on financial inclusion. Financial skills have a significant positive effect on financial inclusion. MSMEs that are able to utilize financial technology are more capable of sustainability in business.

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Journal Info

Abbrev

maj

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Management Analysis Journal (MAJ) is an open-access electronic journal focusing on scientific work on the field of business. This journal applies the theory developed from business research and connects it to actual business situations. The articles within this journal are published quarterly ...