RESLAJ: Religion Education Social Laa Roiba Journal
Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal

Pengaruh Diskon, Brand Image, dan Kemudahan Akses terhadap Keputusan Pembelian Mahasiswa Pengguna Aplikasi Shopee Melalui Minat Beli sebagai Variabel Intervening

Christovao Natalio Hasto T.X.S, Christovao Natalio Hasto T.X.S (Unknown)

Article Info

Publish Date
09 Feb 2024

Abstract

This study analyzes the Effect of Discounts, Brand Image, and Ease of Access on the purchasing decisions of students using the Shopee application through buying interest as an intervening variable. This study aims to examine the influence of discounts, brand image, and ease of access to purchasing decisions through buying interest. This research was conducted on 100 respondents using the Shopee application on students. Data was collected by distributing questionnaires with a scale of 1-5 points to measure indicators. The analytical technique used in this research is to use descriptive analysis.

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Journal Info
RESLAJ: Religion Education Social Laa Roiba Journal
Website

Abbrev

reslaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Religion Economics, Econometrics & Finance Education Environmental Science Social Sciences

Description

RESLAJ: Religion Education Social Laa Roiba Journal is a scientific journal of the National Islamic Institute of Religion (IAI-N) Laa Roiba Bogor. Managed by the Institute of Research and Community Service (LPPM) IAI-N Laa Roiba in colaboration witf Intelectual Association for Islamic Studies ...