Strata Business Review
Vol. 1 No. 1 (2023): May

Dampak Kepuasan dan Kepercayaan terhadap Loyalitas Nasabah dalam Sistem M-Payment

Angellica Natalia Putri (Universitas Katolik Musi Charitas)



Article Info

Publish Date
29 May 2023

Abstract

This study aims to prove the impact of satisfaction and trust on consumer loyalty in m-payment payments which are currently in vogue. the test results with the help of SPSS prove that satisfaction has a positive impact on loyalty while trust does not have an impact on customer loyalty in using M-Payment services. This study used convenience sampling which turned out to be less able to generalize the results of the study. The results of this study indicate that satisfaction has an effect on loyalty and this research has succeeded in showing the other side of trust that has no impact on consumer loyalty. In addition, the test results also show that most of the respondents are young people, which means that the demographics of the respondents are also uneven. Therefore, further research is expected to pay attention to this matter.

Copyrights © 2023






Journal Info

Abbrev

sbr

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Strata Business Review (SBR) is a peer-reviewed and open-access journal published Biannually in May and November by CV. Strata Persada Academia. The scope in this journal has a broad range of topics in all the Business Management and Accounting. SBR offers a venue for academicians, researchers, and ...