Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Strata Business Review
Angellica Natalia Putri
Universitas Katolik Musi Charitas
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Dampak Kepuasan dan Kepercayaan terhadap Loyalitas Nasabah dalam Sistem M-Payment Angellica Natalia Putri
Strata Business Review Vol. 1 No. 1 (2023): May
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v1i1.29

Abstract

This study aims to prove the impact of satisfaction and trust on consumer loyalty in m-payment payments which are currently in vogue. the test results with the help of SPSS prove that satisfaction has a positive impact on loyalty while trust does not have an impact on customer loyalty in using M-Payment services. This study used convenience sampling which turned out to be less able to generalize the results of the study. The results of this study indicate that satisfaction has an effect on loyalty and this research has succeeded in showing the other side of trust that has no impact on consumer loyalty. In addition, the test results also show that most of the respondents are young people, which means that the demographics of the respondents are also uneven. Therefore, further research is expected to pay attention to this matter.
Co-Authors