<![CDATA[This research is aimed at finding out how well-known brands are protected by Indonesian legislation and international law, especially Trip's. The type of research used is normative or dogmative legal research because it does not study the implementation or implementation of law. Usually, the approaches that are often used in normative legal research as stated by Johnny Ibrahim are 7 (seven) approaches in the form of 1) Legislative Approach; 2) Conceptual approach; 3) Analytical approach; 4) Comparative approach; 5) Historical approach; 6) Philosophical approach; 7) Case approach. The research results show that legally brand protection in Indonesia refers to Law Number 20 of 2016 concerning Trademarks and Geographical Indications. Meanwhile, international legal protection is regulated through the TRIPs (Trade Related Aspect of Intellectual Property Rights) agreement, which is one of the 15 issues in the GATT (General Agreement on Tarof and Trade) agreement which regulates intellectual property rights issues globally. By referring to these two laws, legal authorities should easily decide whether there are cases of brand counterfeiting, such as in the Hakubaku case. And it can be concluded that the implementation of Law No. 20 of 2016 concerning Brands and Geographical Indications, and TRIP'S has not been optimal]]>
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