Journal of International Multidisciplinary Research
Vol. 2 No. 1 (2024): Januari 2024

Register Analysis of  A Mild,  “How Bold Can You Go”(Systemic Functional Language Approach)

Astrini, Atik (Unknown)
Malika Laila (Unknown)
Dwi Haryanti (Unknown)

Article Info

Publish Date
29 Jan 2024

Abstract

    Derived from Halliday's systematic functional linguistics, register analysis is useful not only for discourse analysis but also for planning linguistically effective advertising. Register analysis takes into account cultural context, situational context, including field, tenor and form, and human interpretation of text meaning. With this method, assuming that language is an embodiment of a social process, advertising can be designed according to the social reality of the target market. Keywords: register analysis, context of culture, context of situation

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Journal Info
Journal of International Multidisciplinary Research
Website

Abbrev

jimr

Publisher

PT. Banjarese Pacific Indonesia

Subject

Other

Description

Journal of International Multidisciplinary Research is a scientific publication that aims to provide a broad platform for research, discussion, and deeper understanding across various disciplines. The journal welcomes contributions in all fields of science from various fields of study, including ...