ANALYSIS OF DESIGN RULES APPLICATION ON INSTAGRAM FEED RADAR BALI

Rizkita Ayu Mutiarani (Prodi Teknik Informatika, Fakultas Teknologi dan Informatika, Institut Bisnis dan Teknologi Indonesia, Denpasar, Indonesia)
Putu Satria Udyana Putra (Prodi Teknik Informatika, Fakultas Teknologi dan Informatika, Institut Bisnis dan Teknologi Indonesia, Denpasar, Indonesia)
M. Royan Salsabil (Prodi Teknik Informatika, Fakultas Teknologi dan Informatika, Institut Bisnis dan Teknologi Indonesia, Denpasar, Indonesia)
Muhamad Iwan Safri (Prodi Teknik Informatika, Fakultas Teknologi dan Informatika, Institut Bisnis dan Teknologi Indonesia, Denpasar, Indonesia)
Wiki Wahyudi (Prodi Teknik Informatika, Fakultas Teknologi dan Informatika, Institut Bisnis dan Teknologi Indonesia, Denpasar, Indonesia)

Journal of Aesthetics, Design, and Art Management
Vol. 3 No. 1 (2023): Journal of Aesthetics, Design, and Art Management

Purpose: Instagram is one of the social media with a very large number of users, namely 1.3 billion users. The huge number of users is utilized by several media including Radar Bali, a well-known media in Bali using Instagram as a medium for disseminating information and news. Research methods: This research uses observation, visual analysis, and literature study to dissect and find out the design components of Radar Bali's Instagram feed. The research methodology used is descriptive research with a qualitative approach. Findings: The result of the research shows that Radar Bali does not apply design rules properly and consistently. Implications: By not applying design rules to Radar Bali's Instagram feed, the message and information are not maximized.