Untag Business and Accounting Review
Vol 2, No 1: April 2023

The Influence of Promotion, Service Quality, and Brand Image on Students' Decisions to Study Choose at Universitas Widya Husada Semarang

Pratama, Adri Aditya (Unknown)
Suparmi, Suparmi (Unknown)
Suprapti, Sri (Unknown)

Article Info

Publish Date
01 May 2023

Abstract

The company uses an integrated marketing strategy with the aim of increasing student purchasing decisions in making choices. The purpose of this study was to analyze the effect of promotion, service quality, and brand image on student decisions. This research was conducted using a survey method on 85 students at Universitas Widya Husada Semarang. Data analyzed using multiple linear regression. The results of the study found that promotion, service quality, and brand image had a positive and significant effect on student decisions.

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Journal Info
Untag Business and Accounting Review
Website

Abbrev

UBAR

Publisher

Universitas 17 Agustus 1945 Semarang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

UNTAG Business and Accounting Review, an electronic international journal, provides a forum for publishing original research articles, review articles from contributors, and novel technology news related to management, accounting, and economics. This journal encompasses original research articles, ...