jabdimasunipem
Vol. 1 No. 2 (2023): Vol. 1 No. 2 (2023): JURNAL ABDIMAS UNIVERSITAS INSAN PEMBANGUNAN INDONESIA

PEMBERDAYAAN UMKM MELALUI DIGITAL MARKETING DAN FESTIVAL BAZAR SEBAGAI TUJUAN SDG’S DESA

Zuraida Juniar Nastiti (Universitas Pendidikan Indonesia)
Indah Nurmahanani (Universitas Pendidikan Indonesia)



Article Info

Publish Date
20 Oct 2023

Abstract

The Sustainable Development Goals (SDG's) are development that prioritizes the quality of life from one generation to the next. Poverty is one of the problems in various cities in Indonesia. DKI Jakarta, as the capital city of Indonesia, still has areas that can be called KUMIS (Kumuh Miskin) in several areas, for example in the Pela Mampang Sub-district. From these problems, formed program to improve the sales quality of MSMEs in the surrounding area. Improving the quality of sales by providing counseling to MSME players about selling their products through dare and working with local youth organizations to hold bazaars around the Pela Mampang Sub-district. The bazaar activity is intended so that the community around the Pela Mampang area can participate in selling their products and can highlight existing local wisdom. The method used is Research & Development (R&D). The target audience for this program is adults aged 18-45 years. The results of this program are the implementation of socialization on the use of the marketplace as a current sales innovation and the implementation of bazaar activities as the aim of increasing the community's economy by maintaining the value of DKI Jakarta's local wisdom.

Copyrights © 2023






Journal Info

Abbrev

abdimas

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

Description

Jurnal Pengadian Kepada Masyarakat Universitas Insan Pembangunan (jabdimasunioem) adalah jurnal nasional yang berisi hasil-hasil kegiatan pengabdian dan pemberdayaan masyarakat berupa penerapan berbagai bidang ilmu diantaranya pendidikan, teknik, pertanian, sosial humaniora, komputer dan kesehatan. ...