TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi
Vol 6 No 1 (2020): JURNAL TINTA NUSANTARA

ANALISIS STRATEGI DEFERENSIAL TERHADAP KEPUASAN KONSUMEN PADA PT. POS CABANG SANGATTA

Devi Lestari (Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta)
Saiful (Sekolah Tinggi Ilmu Manajemen Indonesia Samarinda)
Juwita Aprilla (Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta)

Article Info

Publish Date
08 Jan 2022

Abstract

This study aims to analyze the differential strategy on customer satisfaction at PT. Sangatta Post. The research method used is descriptive method by obtaining data from observations, documentation, interviews and questionnaires. From the results of the analysis of the discussion conducted by the author, the results of this study indicate that the differentiation strategy consisting of product differentiation, service differentiation, personnel differentiation and channel differentiation has a positive and significant effect on customer satisfaction

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Journal Info
TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi
Website

Abbrev

2018vol1

Publisher

Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Lingkup dan fokus naskah Jurnal Tinta Nusantara mencakup bidang Ilmu Ekonomi, khususnya dalam riset yang terkait dengan bidang manjemen dan akuntansi. Tujuan dari penerbitan Jurnal Tinta Nusantara adalah sebagai media publikasi ilmiah dalam rangka pengembangan khasanah ilmu pengetahuan di bidang ...