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All Journal TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi
Saiful
Sekolah Tinggi Ilmu Manajemen Indonesia Samarinda
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS STRATEGI DEFERENSIAL TERHADAP KEPUASAN KONSUMEN PADA PT. POS CABANG SANGATTA Devi Lestari; Saiful; Juwita Aprilla
Tinta Nusantara 2018 Vol.1 Vol 6 No 1 (2020): JURNAL TINTA NUSANTARA
Publisher : Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55770/tn.v6i1.33

Abstract

This study aims to analyze the differential strategy on customer satisfaction at PT. Sangatta Post. The research method used is descriptive method by obtaining data from observations, documentation, interviews and questionnaires. From the results of the analysis of the discussion conducted by the author, the results of this study indicate that the differentiation strategy consisting of product differentiation, service differentiation, personnel differentiation and channel differentiation has a positive and significant effect on customer satisfaction
Co-Authors Devi Lestari Juwita Aprilla