<![CDATA[abstractIntellectual Property Rights ( IPR ) is closely related to the protection of the brand. But the problem is many businesses producing clothing under the brand of others without the original rights holder concerned . This is also reflected in the city of Samarinda ie businesses that produce clothing brand " Rip Curl " is not original .This study aimed to analyze the law enforcement against businesses that produce clothing brand " Rip Curl " are not original and what sanctions obtained by businesses that produce clothing brand " Rip Curl " that no original from the perspective of existing regulations and provide concepts against the government , businesses in order to create the rule of law in the production of clothing .Keywords : Intellectual Property Rights , Original and Not Original]]>
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