Hubungan Peran Jender dan Tingkah Laku Pengambilan Risiko pada Wirausaha Perempuan dengan Usaha Kecil

Rachel Arinii (Fakultas Psikologi, Universitas Indonesia)
Wustari Mangundjaja (Fakultas Psikologi, Universitas Indonesia)
Gagan Hartana TB (Fakultas Psikologi, Universitas Indonesia)

Jurnal Ilmiah Psikologi Mind Set
Vol 1 No 02 (2010): Juni

The purpose of this study was to examine the correlation between gender and risk-taking behavior among small-scale female entrepreneurs in Jakarta, Bogor, Depok, Tangerang, dan Bekasi. Female entrepreneur play important role in small scale business. In Indonesia, 99.8% of business are small-scale and 75.6% of small-scale business. player are woman (Mangunsong-Siahaan, 2006). This was a quantitative study with correlational method. The result showed that most small-scale female entrepreneurs played androgynous role and demonstrated moderate risk-taking behavior in high level. Also, there was positive and significant correlation between gender and risk-taking behavior. Feminine gender role associated 48% to risk-taking behavior.