ABSTRAK Rendahnya tingkat pemberian ASI eksklusif berbanding lurus dengan kurangnya kepercayaan diri ibu (breastfeeding self-efficacy). Hampir 2 dari 3 bayi tidak disusui secara eksklusif selama 6 bulan dan tidak membaik dalam dua dekade terakhir. Menyusui merupakan salah satu cara paling efektif untuk memastikan kesehatan dan kelangsungan hidup anak. Pemberian Pendidikan kesehatan tentang menyusui dapat dilakukan ketika ibu memasuki trimester ketiga sebagai langkah persiapan menjadi orang tua pencetak generasi emas. Meningkatkan kepercayaan diri ibu hamil untuk siap menyusui dan harapannya mereka dapat mengatasi hambatan ketika menyusui. Pengabdian ini dilakukan metode penyuluhan dan demostrasi dengan media Pop-Up book “SIASUI”. Pelaksanaan penyuluhan dan demonstrasi dilakukan di wilayah kerja Puskesmas Mondokan. Setelah pemberian intervensi berupa penjelasan materi mengenai ASI, responden pada kelompok intervensi memiliki rerata breastfeeding self-efficacy 79 (SD=6.1) sedangkan pada kelompok kontrol sebesar 76.6 (SD=8.6). Pop-up book “SIASUI” dapat menjadi alternatif media dalam meningkatkan breastfeeding self-efficacy pada ibu hamil. Kata Kunci: ASI Eksklusif, Efikasi Diri, Penyuluhan, Pop-Up Book ABSTRACT The low rate of exclusive breastfeeding is directly associated with mothers' lack of self-confidence, or breastfeeding self-efficacy. Nearly two out of three babies are not exclusively breastfed for the recommended six months, and this situation has shown little improvement over the last two decades. Breastfeeding stands as one of the most effective means to ensure the health and survival of children. Providing health education about breastfeeding during the third trimester can serve as a preparatory step towards nurturing a generation of capable parents. The aims of this study is to enhance the confidence of pregnant women in their readiness to breastfeed, with the hope that they can effectively overcome obstacles encountered during the breastfeeding process. This service was carried out through counseling and demonstrations, using the "SIASUI" pop-up book as a media for education. Counseling and demonstrations were conducted within the Mondokan Community Health Center's, Sragen, Central java. Following the intervention, which included the explanation of material related to breastfeeding, the respondents in the intervention group had an average score of 79 (SD=6.1), while the control group scored an average of 76.6 (SD=8.6). The "SIASUI" pop-up book can be considered as alternative media for enhancing breastfeeding self-efficacy in pregnant women. Keywords: Exclusive Breastfeeding, Self-Efficacy, Counseling, Pop-Up Book
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