Peningkatan Keterampilan Melalui Program Magang di Divisi Campaign Management & Advertorial Designer (Studi Kasus PT Liputan Enam Dot Com)

Amelia Putri Darmaji (Manajemen, Fakultas Ekonomi, Universitas Singaperbangsa Karawang)
Ajat Sudrajat (Manajemen, Fakultas Ekonomi, Universitas Singaperbangsa Karawang)

Jurnal Mirai Management
Vol 8, No 3 (2023)

This article aims to uncover the practies of Campaign Management & Advertorial Designer at Emtek Digital, eith a focus on a case study within KapanLagi Youniverse (KLY). KLY pursues the vision and mission of becoming a leader in online media in indonesia, providing integrated digital solutions to enchance the quality of life in the era of digitalization. The reserch methodology employed is qualitative with a descriptive approach, concentrating on the activities and procedures within the Campaign Management & Advertorial Designer division at KLY. The research findings identify 7 key stages essential for carrying out tasks within the division. This article serves as as a guide and insight for individuals interested in working in the online media industry who share the vision of KLY and Emtek Digital. Keywords : Campaign Management & Advertorial Designer, KapanLagi Youniverse