Journal of Economic, Bussines and Accounting (COSTING)
Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)

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Razi Fargly (Universitas Stikubank)
R.A Marlien (Universitas Stikubank)



Article Info

Publish Date
04 Feb 2024

Abstract

This research aims to examine the influence of company reputation, service quality, electronic word of mouth and web quality on study customer trust in Shopee customers in Semarang City. The population in this research is Shopee customers in the Semarang area with a total of 150 respondents. Primary data was obtained from a questionnaire distributed via Google Form using the Likert scale method from one to five. The research results show that company reputation, service quality, electronic word of mouth and web quality influence Shopee customer trust in Semarang City. Keywords: company reputation, service quality, electronic word of mouth and web quality, customer trust

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Journal Info

Abbrev

COSTING

Publisher

Subject

Economics, Econometrics & Finance

Description

COSTING : Journal of Economic, Bussines and Accounting reviewed covers theoretical and applied research in the field of Economics, Business and Accounting. Priority is given to those articles which satisfy the main scope of the journal, and have an impact in the research areas of interest. ...