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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jesya (Jurnal Ekonomi dan Ekonomi Syariah)
R.A Marlien
Universitas Stikubank
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Digital Marketing terhadap Keputusan Pembelian Online Prisma Miardi Putri; R.A Marlien
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 1 (2022): Article Research Volume 5 Number 1, Januari 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i1.510

Abstract

Shopee is an online marketplace application, shopee offers a variety of products such as electronics, mother and child needs, fashion, make up and skin care, even fresh vegetables are sold at shopee. This study aims to examine the effect of digital marketing, influencer marketing and online customer reviews on online purchasing decisions. The objects used in this study are Shopee e-commerce users. The sampling technique used is proportional sampling method with 120 respondents. Data analysis uses multiple regression and it is found that digital marketing, influencer marketing online customer reviews have a significant effect on online purchasing decisions.
Brand Preference Sebagai Mediasi Faktor-Faktor Yang Mempengaruhi Purchase Intention Rosalina Septiani; R.A Marlien
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.5357

Abstract

It is important for marketers how to make customers buy a product. The decline in the Avanza – Xenia market share in 2020 and 2021 indicates that purchase intention for the two products that carry out co-branding is decreasing. This study aims to examine the impact of brand equity and co-branding on purchase intention with brand preference as a mediator. The population in this study were potential consumers of Nasmoco Pemuda Semarang Dealers, with an estimated amount that could not be predicted, while the sample taken was 120 respondents. The sample collection method uses purposive sampling. The finding is brand equity, co-branding has a positive and significant effect on brand preference. Brand equity, co-branding and brand preference have a positive and significant effect on purchase intention so that brand preference is proven to act as a mediation. Keywords: Brand Equity, Co-branding, Brand preference, Purchase intention
Bagaimana Kualitas Website Terhadap Kepercayaan Toko Online ? Razi Fargly; R.A Marlien
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.8937

Abstract

This research aims to examine the influence of company reputation, service quality, electronic word of mouth and web quality on study customer trust in Shopee customers in Semarang City. The population in this research is Shopee customers in the Semarang area with a total of 150 respondents. Primary data was obtained from a questionnaire distributed via Google Form using the Likert scale method from one to five. The research results show that company reputation, service quality, electronic word of mouth and web quality influence Shopee customer trust in Semarang City. Keywords: company reputation, service quality, electronic word of mouth and web quality, customer trust
Co-Authors Prisma Miardi Putri Razi Fargly Rosalina Septiani