<![CDATA[In the era of continuous technological advancement, the presence of a website becomes crucial, especially for businesses aiming to harness digital potential. This research aims to address the issue of the lack of digital presence and e-commerce sites for TB. Berkat Rezeki, a building equipment store in Bekasi, West Java. By adopting the Design Thinking method, this study focuses on the development of a website with a UI/UX layout that supports an intuitive and satisfying online shopping experience. Survey results indicate that 64% of the Indonesian population are internet users, signaling a vast digital market potential. Applying the principles of Design Thinking, particularly in the Empathize, Define, Ideate, Prototype, and Testing stages, this e-commerce system is designed to create a clear layout, attractive design, and a responsive user experience. Evaluation using the System Usability Scale (SUS) shows an average score of 72, categorized as "good," indicating the readiness of the website for further use. In conclusion, effective and user-oriented UI/UX design involves thorough planning, iterative testing, and readiness for continuous improvement to align with user developments, design trends, and current technology.]]>
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