IJAE
Vol 9, No 2 (2018)

ANALISIS KUALITAS PRODUK DAN LAYANAN YANG MEMPENGARUHI KEPUASAN PELANGGAN (STUDI KASUS HYPERMART MALL SKA PEKANBARU)

Vina Octavia (Unknown)
Fajar Restuhadi (Unknown)
Eliza Eliza (Unknown)

Article Info

Publish Date
30 Jul 2019

Abstract

This study was conducted to determine the factors that affect customer satisfaction in shoppingat Mall SKA Pekanbaru City. This research was conducted at SKA Mall Pekanbaru. Themethod used is survey method with non probability sampling of accidental sampling. Thenumber of samples taken is 200 samples. The analysis used in this research is StructuralEquation Modelling (SEM) method. The results showed that reliability and responsiveness arethe factors that mostly influence consumer satisfaction of all factors. The result showed thatreliability has value of Critical Ration (CR) of 3,756 with p = *** and responsiveness has CRvalue of 1,972 with p <0.05 = 0,046.

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Journal Info
IJAE
Website

Abbrev

IJAE

Publisher

Universitas Riau

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science

Description

Jurnal IJAE fokus pada penerbitan artikel penelitian bidang ekonomi pertanian (Agribisnis). Akses terbuka secara online sebagai wadah tranformasi ilmu pengetahuan bagi masyarakat secara keseluruhan. The IJAE journal focuses on publishing research articles in the field of agricultural economics ...