International Journal of Economics, Business and Accounting Research (IJEBAR)
Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022

THE EFFECT OF ECOTOURISM MOTIVATION AND TRAVEL SATISFACTION ON DESTINATION LOYALTY

Hikmatul Aliyah (Sekolah Tinggi Ilmu Ekonomi (STIE) Lampung Timur)
Susi Sulastri (Sekolah Tinggi Ilmu Ekonomi (STIE) Lampung Timur)



Article Info

Publish Date
26 Sep 2022

Abstract

The development of ecotourism in various parts of Indonesia is very rapid. However, due to the Covid-19 pandemic, the nature-based tourism business was quickly stopped and the number of visitors decreased. The purpose of this study was to examine and analyze the effect of ecotourism motivation, and travel satisfaction on destination loyalty. The research method uses a quantitative research approach. The population of this study are visitors to the Padang Savana ecotourism object. This research data uses primary data. The data collection technique used a survey by distributing questionnaires to respondents. The data analysis technique used SEM Amos 21 version. The results found that ecotourism motivation had no effect on destination loyalty. However, ecotourism motivation has an effect on travel satisfaction. Other findings that travel satisfaction has no effect on destination loyalty. These findings can be used as a reference for ecotourism business managers to make marketing strategies by increasing ecotourism motivation to increase travel satisfaction. Meanwhile, to increase destination loyalty, managers must look for other more effective strategies. Keywords: Destination Loyalty, Motivation, Travel Satisfaction

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Journal Info

Abbrev

IJEBAR

Publisher

Subject

Economics, Econometrics & Finance

Description

International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting. ...