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All Journal FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN International Journal of Economics, Business and Accounting Research (IJEBAR) Dinamika Journal of Research in Social Science and Humanities Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesia Jurnal Organisasi dan Manajemen Indonesia
Susi Sulastri
Institut Bakti Nusantara
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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PENGARUH PENDAPATAN SEKTOR PARIWISATA TERHADAP KESEJAHTERAAN MASYARAKAT DAN PERTUMBUHAN EKONOMI LAMPUNG TIMUR Susi Sulastri
FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Vol 2, No 2 (2019): November
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.187 KB) | DOI: 10.24127/jf.v2i2.451

Abstract

Lampung Timur kini terus berupaya membangkitkan pariwisata sebagai salah satu sektor unggulan. Beberapa obyek wisata yang terdapat di Kabupaten Lampung Timur, antara lain Dam Swadaya, Dam Negara Natin, Balai Benih Induk Holtikultura, Taman Nasional Way Kambas (TNWK), Pesanggrahan Way Curup, Taman Purbakala Pugung Raharjo, Pantai Kerang Mas, Desa Tradisional Wana, Danau Beringin Indah, Danau Kemuning, Museum Budaya. Kunjungan wisata ke Kabupaten Lampung Timur, selain tempat wisata tersebut selama 2017 hingga 2018 ini hampir disetiap daerah terdapat tempat wisata baru, seperti kali aro, taman padang savanna, hutan mangrove dan lain-lain. Keberadaan tempat wisata tersebut dikelola dengan berbagai tujuan dan upaya. Upaya untuk meningkatkan pendapatan serta kesejahteraan masyarakat dan juga mengubah stigma Lampung Timur dari daerah yang dikenal ”kurang aman” menjadi daerah tujuan wisata. Dengan berbagai keterbatasan yang ada tentunya membutuhkan kreativitas, inovasi, dan juga kerja keras serta kolaborasi antara satuan kerja perangkat daerah (SKPD) Lampung Timur dengan sektor swasta, tentu mempercepat perubahan citra yang hendak dilakukan. Tujuan penelitian ini adalah Menganalisis Pengaruh Pendapatan Sektor Pariwisata Terhadap Kesejahteraan Masyarakat dan Pertumbuhan Ekonomi Lampung Timur. Hasil penelitian ini diharapkan dapat menjadi masukan bagi pembuat kebijakan (policy making) khususnya Pemerintah Daerah Kabupaten Lampung Timur dalam upaya meningkatkan perekonomian masyarakat dan kesejahteraan masyarakat. Kata Kunci : Pendapatan Sektor Pariwisata, Kesejahteraan Masyarakat ,Pertumbuhan Ekonomi
PENGARUH KUALITAS DAN DESAIN PRODUK TERHADAP BRAND SWITCHING HANDPHONE (Studi pada Mahasiswa STIE Lampung Timur) Susi Sulastri
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Vol 6, No 2 (2020): Jurnal Dinamika
Publisher : DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan

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Abstract

The purpose of this study was to analyze the influence of quality and product design on brand switching of mobile phones at STIE Lampung Timur Students. The population in this study were BPJS Kesehatan patients who had experienced the services of the Sukadana Community Health Center, Sukadana District. The number of population used in this study were 218 people and the sample taken was 100 students. The sampling technique used simple random sampling technique. In processing the data, this study uses the SPSS program. This study uses multiple linear analysis. This analysis is used to examine the relationship between the independent variable and the dependent variable. The results showed that the variable Product Quality and Product Design simultaneously had a significant positive effect on Mobile Brand Switching. The results of this study indicate that the determinant coefficient value of R = 0.929, this value means that the level of the relationship between Product Quality and Design on Brand Switching is strong. While the value of R square is 0.987, the value of R square can be called the coefficient of determination which means that Brand Switching is influenced by Product Quality and Product Design by 98.7% while the rest is influenced by other factors not examined in this study. Product quality has a significant effect on the Mobile Brand Switching of STIE East Lampung Students, as evidenced by the t test where the significance value is 0.00 0.05. Product design has a significant effect on the Mobile Brand Switching of STIE East Lampung Students, as evidenced by the t test where a significance value of 0.00 0.05 is obtained. So that Ha is accepted and Ho is rejected, which means that there is an effect of product quality and product design on the Mobile Brand Switching of STIE East Lampung students.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KINERJA KARYAWAN KOPERASI “PENGAYOMAN” PADA RUMAH TAHANAN NEGARA KELAS II B SUKADANA LAMPUNG TIMUR Muji Santoso; Susi Sulastri
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Vol 4, No 1 (2018): Jurnal Dinamika
Publisher : DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan

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Abstract

This study aims to determine whether there is an influence of transformational leadership on the performance of employees of the "Protecting" Cooperative at Class II B State Detention House Sukadana, East Lampung. The sample in this study were 11 respondents, data analysis techniques using Simple Linear Regression with regression equations. There is an influence of transformational leadership on the performance of the employees of the Cooperative "Pengayoman" at Class II B Detention House Sukadana, East Lampung. This is based on testing where or equal to 6.948 2.262157 and based on calculations where the significance value is 0,000 from 0.05 so that Ho is rejected and Ha is accepted. The magnitude of the effect of transformational leadership on employee performance is 82.5%. While 17.5% is explained by other variables outside the independent variable or transformational leadership.
Dissemination of Assistance Technology for Making Green Products Based on Waste Cooking, and Socializing the Legality of Brands Sri Rahayu; Mieke Yustia Ayu Ratna Sari; Susi Sulastri
Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesia Vol. 1 No. 10 (2021)
Publisher : Peneliti Teknologi Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59247/jppmi.v1i10.49

Abstract

The increase in consumption of cooking oil is directly proportional to the increase in post-consumption used oil or also known as used cooking oil. This increase is not matched by an increase in public awareness of the negative impact on health and the environment. Used cooking oil can damage the environment if it is disposed of carelessly. Used cooking oil should be managed by processing it into useful products, such as recycled soap. By processing used cooking oil into recycled soap, it not only provides benefits for their own needs, but even has the opportunity to become a small and medium enterprise (UMKM). Therefore, this community service activity aims to provide training to the community, ranging from how to make used cooking oil into recycled soap, marketing strategies and legality; trademark registration, terms, fees and others. The implementation of this activity is by giving lectures on the importance of managing used cooking oil, marketing strategies, brand legality, and product manufacturing practices. The manufacture of products is guided by resource persons, followed by the community by participating in direct practice. The results of this activity are expected to increase public awareness and awareness of the negative impact of used cooking oil on health and the environment. Become a new business opportunity for the community that can be developed into MSMEs, understand marketing strategies, and the importance of making brands, and understand brand legality.
THE EFFECT OF ECOTOURISM MOTIVATION AND TRAVEL SATISFACTION ON DESTINATION LOYALTY Hikmatul Aliyah; Susi Sulastri
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6615

Abstract

The development of ecotourism in various parts of Indonesia is very rapid. However, due to the Covid-19 pandemic, the nature-based tourism business was quickly stopped and the number of visitors decreased. The purpose of this study was to examine and analyze the effect of ecotourism motivation, and travel satisfaction on destination loyalty. The research method uses a quantitative research approach. The population of this study are visitors to the Padang Savana ecotourism object. This research data uses primary data. The data collection technique used a survey by distributing questionnaires to respondents. The data analysis technique used SEM Amos 21 version. The results found that ecotourism motivation had no effect on destination loyalty. However, ecotourism motivation has an effect on travel satisfaction. Other findings that travel satisfaction has no effect on destination loyalty. These findings can be used as a reference for ecotourism business managers to make marketing strategies by increasing ecotourism motivation to increase travel satisfaction. Meanwhile, to increase destination loyalty, managers must look for other more effective strategies. Keywords: Destination Loyalty, Motivation, Travel Satisfaction
CONSUMER TRUST AND LOYALTY ON TRANSPORTATION SERVICE BUSINESS David Luhur Pambudi; Sri Rahayu; Susi Sulastri; Wulandari Wulandari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 3 (2023): IJEBAR, VOL. 07 ISSUE 03, SEPTEMBER 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i3.9796

Abstract

This study aims to determine the marketing strategy implemented by the Dalupa Trans Lampung East bus rental service company, to increase consumer loyalty through consumer trust and satisfaction. This research method uses a quantitative approach. The population in this study were consumers, tenants and passengers of the Dalupa Trans Bus, totaling 333. The sampling technique uses the Purposive Sampling Technique, with the criteria of respondents being consumers who have rented a Dalupa Trans Bus, at least 2 times, at least 17 years old, male or female. Data collection techniques through distributing questionnaires to respondents who meet the criteria. The data analysis method used is Multiple Linear Analysis with the SPSS ( Stistics Product and Service Solution) program . The results of the study prove that consumer trust has a significant effect on consumer loyalty. Consumer satisfaction does not have a significant effect on consumer loyalty. But simultaneously consumer trust and customer satisfaction have a positive and significant effect on consumer loyalty. The conclusions from this study prove that the higher consumer trust, the higher consumer loyalty will also increase, while consumer satisfaction is not able to increase consumer loyalty. Keywords: Consumer Trust, Consumer Satisfaction, Consumer Loyalty, Marketing, Service Business.
PURCHASE DECISION FACTORS FROM PRODUCT QUALITY, DESIGN PACKAGING AND PRICE (Study on Dodol Pineapple consumers in East Lampung) Muntama Muntama; Syaiful Bakhri; Susi Sulastri; Buchori Buchori
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.9547

Abstract

The purpose of this study is to analyze how the relationship between product quality, packaging design, and price with the reasons why people buy products simultaneously or sequentially. The method used is a quantitative descriptive method, or a method that measures the effect of a variable on other variables. Product quality, packaging design, and price are the main variables. A different tertiary variable is the purchasing point of view. The majority of respondents to this survey are Way Kambas Dodol Nanas consumers. There were about 30 responses to the survey. The selective sampling technique used is called purposive sampling. The reliability test uses the Cronbach's Alpha formula and the validity test uses the Pearson Product Moment correlation point.The data analysis technique used in this study is the Classical Assumption Test, Multiple Linear Regression Analysis Test, T test and F test at a significant level of 5%. Data collection was carried out by distributing questionnaires as the main data collection, and supported by interviews and observations. Based on the results of the analysis, it can be concluded that simultaneously the variables of product quality, packaging design and price have a positive effect on purchasing decisions for Dodol Nanas Way Kambas products. Partially the product quality variable has a significant effect on purchasing decisions, the packaging design variable has a significant effect on purchasing decisions, and the price variable has a significant effect on purchasing decisions. Keywords: packaging design, price, purchase decision, product quality
Analisis Tingkat Kualitas Pelayanan Terhadap Kepuasan Pelanggan Steam Motor Bp. Yabani Desa Silir Sari Susi Sulastri; Yuliya Lestari; Sugiono; Dede Harjadisastra
JOMI: Jurnal Organisasi dan Manajemen Indonesia Vol 1 No 1 (2023)
Publisher : CV. MEDIA PENA MANDIRI

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh kualitas pelayanan terhadap kepuasan pelanggan Steam Motor Bp. Yabani. Jenis penelitian ini menggunakan jenis penelitian asosiatif dengan pendekatan kuantitatif. Populasi dari penelitian ini adalah semua pelanggan Steam Motor Bp.Yabani Desa Silir Sari dalam rentan waktu 1 tahun yaitu pada bulan Januari – Desember 2022 yang berjumlah 460 pelanggan. Untuk menentukan ukuran sampel dapat menggunakan Rumus Slovin dan didapat sampel yang digunakan sebanyak 83 orang pelanggan Steam Motor Bp.Yabani. Teknik pengambilan sampel pada penelitian ini menggunakan metode non probability sampling dengan metode accidental sampling. Pengambilan data dilakukan menggunakan kuesioner dengan skala likert. Metode analisis yang digunakan dalam penelitian ini adalah metode analisis regresi sederhana dengan aplikasi SPSS 25.0. Berdasarkan analisis regresi linear sederhana, pada persamaan regresi menunjukkan milai konstanta (a) sebesar 17,054 jika variabel kualitas pelayanan dianggap konstanta, maka kepuasan pelanggan akan meningkat sebesar 17,054. Nilai koefisien regresi dari variabel X adalah 0,598. setiap penambahan 1% nilai kualitas pelayanan, maka nilai dari kepuasan pelanggan bertambah besar satu satuan. Hasil uji hipotesis kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan dengan nilai koefisen regresi sebesar sebesar 0,598, nilai t hitung sebesar 6,534 > t tabel 1,663, dengan nilai sig. 0.000 < 0.05. Artinya jika variabel kualitas pelayanan ditingkatkan sebesar satu-satuan maka kepuasan pelanggan (Y) akan meningkat sebesar 0,598 satuan. Nilai koefisien determinasi (R²) yang dihasilkan adalah sebesar 34,5% perubahan variabel kepuasan pelanggan dapat dijelaskan oleh perubahan variabel kualitas pelayanan, sedangkan sisanya sebesar 65,5% dijelaskan oleh variabel lain yang tidak terdapat dalam penelitian ini.
THE IMPRESSION OF WORK STRESS ON EMPLOYEE PRODUCTIVITY POST-PANDEMIC AT THE MARDIWALUYO CLINIC IN GUNUNG PASIR SEKAMPUNG UDIK, EAST LAMPUNG) Hikmatul Aliyah; Miswan Gumanti; Susi Sulastri; Hendi Darma
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.548

Abstract

Job stress is a condition where an individual experiences physical and psychological imbalance that can affect emotions, thoughts, and individual conditions due to large work demands. Efficiency is a measure in comparing planned input with actual input. Does the Impression of Job Stress Affect Employee Productivity Post-Pandemic at the Mardi Waluyo Clinic, Gunung Pasir Jaya, Sekampung Udik, East Lampung? This study aims to determine the effect of the Impression of Job Stress on Employee Productivity Post-Pandemic at the Mardi Waluyo Clinic, Gunung Pasir Jaya, Sekampung Udik, East Lampung. This study employed a descriptive quantitative method. Data collection was conducted using a questionnaire, with 28 respondents using a saturated sampling technique. The data analysis technique used was simple regression with SPSS 16. The results of this study indicate that the variable of impression of work stress has a positive and significant influence on the work productivity of Mardi Waluyo Gunung Pasir Clinic employees. The correlation coefficient value is 75.4%, while the remaining 23.6% is influenced by other factors not included in this study.
The Role of Product Quality in Influencing Consumer Decisions to Purchase Televisions in Way Jepara, East Lampung Eka Parianti; Susi Sulastri; Diki Wahyudi
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.247

Abstract

In line with the rapid advancements of the times, accompanied by the development of science andinformation technology, people are increasingly required to enhance their potential to understand and adaptto emerging technologies and changes in their respective fields. The need for accurate and fast informationservices has become essential for everyone. As a result, televisions have now become a basic need for many,as they cater to a person#39;s needs in various areas such as business, entertainment, and more. This hascontributed to the booming growth of the electronics trade, as the increasing demand from society makes iteasier for electronic stores, especially those selling televisions, to sell products from various brands.The electronic stores in the Way Jepara subdistrict of East Lampung sell a wide range of electronicproducts, including televisions. The brands of televisions that are most frequently purchased or favored bythe community include Panasonic, Sharp, and Goldstar. Meanwhile, other brands, such as those from China,are also popular among consumers, contributing to the stable monthly sales of televisions. However, there isa need to increase consumer trust to encourage more purchases or product selection.Therefore, in this study, the researcher formulates the problem: quot;Is there a relationship between productquality and consumer decisions in purchasing televisions in the Way Jepara subdistrict of East Lampung?quot;The purpose of this study is to identify and analyze whether there is a relationship between product qualityand consumer purchasing decisions for televisions in the Way Jepara subdistrict of East Lampung.The data collection techniques used in this study include field research, literature research, andquestionnaires. The population of this study consists of individuals or consumers who have purchasedtelevisions in the Way Jepara subdistrict of East Lampung. This study uses the independent variable ofproduct quality (x) and the dependent variable of consumer decision (y).The analytical technique used in this research is the Spearman Rank correlation. Based on the analysisconducted, it was found that the calculated rho value is greater than the table rho value, or 0.985 gt; 0.364.This means that the alternative hypothesis (Ha) is accepted, and the null hypothesis (Ho) is rejected,indicating that there is a relationship between product quality and consumer decisions in purchasingtelevisions in the Way Jepara subdistrict of East Lampung, amounting to 98%. Meanwhile, the remaining2% is influenced by other factors such as product price and others.
Co-Authors Annisa Hikmatul Aliyah Buchori Buchori David Luhur Pambudi Dede Harjadisastra Diki Wahyudi Eka Parianti Fauzi Gunawan Gunawan Hendi Darma Hikmatul Aliyah Hikmatul Aliyah, Aliyah Ichsan Ichsan Mieke Yustia Ayu Ratna Sari Miswan Gumanti Muhsinin Muhsinin Muji Santoso Muntama Muntama Putri Sandora Sri Rahayu Sri Rahayu Sugiono Sugiono Sugiono Syaiful Bakhri Wulandari Wulandari Yuliya Lestari