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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Research in Social Science and Humanities Jurnal Organisasi dan Manajemen Indonesia
Susi Sulastri
Institut Bakti Nusantara
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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CONSUMER TRUST AND LOYALTY ON TRANSPORTATION SERVICE BUSINESS David Luhur Pambudi; Sri Rahayu; Susi Sulastri; Wulandari Wulandari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 3 (2023): IJEBAR, VOL. 07 ISSUE 03, SEPTEMBER 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i3.9796

Abstract

This study aims to determine the marketing strategy implemented by the Dalupa Trans Lampung East bus rental service company, to increase consumer loyalty through consumer trust and satisfaction. This research method uses a quantitative approach. The population in this study were consumers, tenants and passengers of the Dalupa Trans Bus, totaling 333. The sampling technique uses the Purposive Sampling Technique, with the criteria of respondents being consumers who have rented a Dalupa Trans Bus, at least 2 times, at least 17 years old, male or female. Data collection techniques through distributing questionnaires to respondents who meet the criteria. The data analysis method used is Multiple Linear Analysis with the SPSS ( Stistics Product and Service Solution) program . The results of the study prove that consumer trust has a significant effect on consumer loyalty. Consumer satisfaction does not have a significant effect on consumer loyalty. But simultaneously consumer trust and customer satisfaction have a positive and significant effect on consumer loyalty. The conclusions from this study prove that the higher consumer trust, the higher consumer loyalty will also increase, while consumer satisfaction is not able to increase consumer loyalty. Keywords: Consumer Trust, Consumer Satisfaction, Consumer Loyalty, Marketing, Service Business.
PURCHASE DECISION FACTORS FROM PRODUCT QUALITY, DESIGN PACKAGING AND PRICE (Study on Dodol Pineapple consumers in East Lampung) Muntama Muntama; Syaiful Bakhri; Susi Sulastri; Buchori Buchori
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.9547

Abstract

The purpose of this study is to analyze how the relationship between product quality, packaging design, and price with the reasons why people buy products simultaneously or sequentially. The method used is a quantitative descriptive method, or a method that measures the effect of a variable on other variables. Product quality, packaging design, and price are the main variables. A different tertiary variable is the purchasing point of view. The majority of respondents to this survey are Way Kambas Dodol Nanas consumers. There were about 30 responses to the survey. The selective sampling technique used is called purposive sampling. The reliability test uses the Cronbach's Alpha formula and the validity test uses the Pearson Product Moment correlation point.The data analysis technique used in this study is the Classical Assumption Test, Multiple Linear Regression Analysis Test, T test and F test at a significant level of 5%. Data collection was carried out by distributing questionnaires as the main data collection, and supported by interviews and observations. Based on the results of the analysis, it can be concluded that simultaneously the variables of product quality, packaging design and price have a positive effect on purchasing decisions for Dodol Nanas Way Kambas products. Partially the product quality variable has a significant effect on purchasing decisions, the packaging design variable has a significant effect on purchasing decisions, and the price variable has a significant effect on purchasing decisions. Keywords: packaging design, price, purchase decision, product quality
Analisis Tingkat Kualitas Pelayanan Terhadap Kepuasan Pelanggan Steam Motor Bp. Yabani Desa Silir Sari Susi Sulastri; Yuliya Lestari; Sugiono; Dede Harjadisastra
JOMI: Jurnal Organisasi dan Manajemen Indonesia Vol 1 No 1 (2023)
Publisher : CV. MEDIA PENA MANDIRI

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh kualitas pelayanan terhadap kepuasan pelanggan Steam Motor Bp. Yabani. Jenis penelitian ini menggunakan jenis penelitian asosiatif dengan pendekatan kuantitatif. Populasi dari penelitian ini adalah semua pelanggan Steam Motor Bp.Yabani Desa Silir Sari dalam rentan waktu 1 tahun yaitu pada bulan Januari – Desember 2022 yang berjumlah 460 pelanggan. Untuk menentukan ukuran sampel dapat menggunakan Rumus Slovin dan didapat sampel yang digunakan sebanyak 83 orang pelanggan Steam Motor Bp.Yabani. Teknik pengambilan sampel pada penelitian ini menggunakan metode non probability sampling dengan metode accidental sampling. Pengambilan data dilakukan menggunakan kuesioner dengan skala likert. Metode analisis yang digunakan dalam penelitian ini adalah metode analisis regresi sederhana dengan aplikasi SPSS 25.0. Berdasarkan analisis regresi linear sederhana, pada persamaan regresi menunjukkan milai konstanta (a) sebesar 17,054 jika variabel kualitas pelayanan dianggap konstanta, maka kepuasan pelanggan akan meningkat sebesar 17,054. Nilai koefisien regresi dari variabel X adalah 0,598. setiap penambahan 1% nilai kualitas pelayanan, maka nilai dari kepuasan pelanggan bertambah besar satu satuan. Hasil uji hipotesis kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan dengan nilai koefisen regresi sebesar sebesar 0,598, nilai t hitung sebesar 6,534 > t tabel 1,663, dengan nilai sig. 0.000 < 0.05. Artinya jika variabel kualitas pelayanan ditingkatkan sebesar satu-satuan maka kepuasan pelanggan (Y) akan meningkat sebesar 0,598 satuan. Nilai koefisien determinasi (R²) yang dihasilkan adalah sebesar 34,5% perubahan variabel kepuasan pelanggan dapat dijelaskan oleh perubahan variabel kualitas pelayanan, sedangkan sisanya sebesar 65,5% dijelaskan oleh variabel lain yang tidak terdapat dalam penelitian ini.
THE IMPRESSION OF WORK STRESS ON EMPLOYEE PRODUCTIVITY POST-PANDEMIC AT THE MARDIWALUYO CLINIC IN GUNUNG PASIR SEKAMPUNG UDIK, EAST LAMPUNG) Hikmatul Aliyah; Miswan Gumanti; Susi Sulastri; Hendi Darma
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.548

Abstract

Job stress is a condition where an individual experiences physical and psychological imbalance that can affect emotions, thoughts, and individual conditions due to large work demands. Efficiency is a measure in comparing planned input with actual input. Does the Impression of Job Stress Affect Employee Productivity Post-Pandemic at the Mardi Waluyo Clinic, Gunung Pasir Jaya, Sekampung Udik, East Lampung? This study aims to determine the effect of the Impression of Job Stress on Employee Productivity Post-Pandemic at the Mardi Waluyo Clinic, Gunung Pasir Jaya, Sekampung Udik, East Lampung. This study employed a descriptive quantitative method. Data collection was conducted using a questionnaire, with 28 respondents using a saturated sampling technique. The data analysis technique used was simple regression with SPSS 16. The results of this study indicate that the variable of impression of work stress has a positive and significant influence on the work productivity of Mardi Waluyo Gunung Pasir Clinic employees. The correlation coefficient value is 75.4%, while the remaining 23.6% is influenced by other factors not included in this study.
Co-Authors Buchori Buchori David Luhur Pambudi Dede Harjadisastra Hendi Darma Hikmatul Aliyah Miswan Gumanti Muntama Muntama Sri Rahayu Sugiono Syaiful Bakhri Wulandari Wulandari Yuliya Lestari