Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Pengaruh Gaya Hidup dan Harga terhadap Keputusan Pembelian Iphone Second di Kota Sampit

Lestari, Sely (Unknown)

Article Info

Publish Date
09 Feb 2024

Abstract

This study aims to analyze the effect of lifestyle and price on purchasing decisions in the city of Sampit. The two control variables (K) are product quality and income. Data collection was carried out by distributing questionnaires to 60 respondents who used the second iPhone. Sampling was carried out using a non-probability sampling method, with a purposive sampling technique. Based on the results of data analysis, it shows that the questionnaire is valid and reliable. on the hypothesis test the result is that lifestyle has no effect on purchasing decisions and price has a significant positive effect on purchasing decisions.

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Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah is a scientific journal published by Pusat Riset dan Kebijakan Strategis PRKS) of  Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in collaboration with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies ...