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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Lestari, Sely
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Gaya Hidup dan Harga terhadap Keputusan Pembelian Iphone Second di Kota Sampit Lestari, Sely
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.989

Abstract

This study aims to analyze the effect of lifestyle and price on purchasing decisions in the city of Sampit. The two control variables (K) are product quality and income. Data collection was carried out by distributing questionnaires to 60 respondents who used the second iPhone. Sampling was carried out using a non-probability sampling method, with a purposive sampling technique. Based on the results of data analysis, it shows that the questionnaire is valid and reliable. on the hypothesis test the result is that lifestyle has no effect on purchasing decisions and price has a significant positive effect on purchasing decisions.
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