Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan Jasa Transportasi Online Maxim di Kota Palembang

Ruwananda, M.Edwin (Unknown)
Nailis, Welly (Unknown)

Article Info

Publish Date
09 Feb 2024

Abstract

This study aims to determine the effect of Service Quality on Customer Satisfaction of online transportation services in Palemang City. The research method used is a quantitative method with a type of comparative causal research. The data used in the study are primary and secondary data. The sampling technique uses puruposive sampling technique. This study used a sample of 100 respondents who were people living in Palembang City. The data analysis used is by F test, T test, and multiple linear analysis. The results of test F show that the variable of service quality simultaneously affects the satisfaction of Maxim customers in Palembang City.

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Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah is a scientific journal published by Pusat Riset dan Kebijakan Strategis PRKS) of  Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in collaboration with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies ...