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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Sricommerce: Journal of Sriwijaya Community Services Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ECONOMIST: Jurnal Ekonomi dan Bisnis Jurnal Abdimas Multidisiplin
Welly Nailis, Welly
Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Youtube Advertising terhadap Brand Awareness dan Purchase Intention Yunita, Dessy; Nazaruddin, Ahmad; Nailis, Welly
Jurnal Manajemen dan Kewirausahaan Vol 7, No 1 (2019): June 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v7i1.2538

Abstract

This study aims to examine the influence of YouTube Advertising on brand awareness and purchase intention. This study uses a conclusive design with single cross sectional. The number of samples are 210 respondents who watched advertisements on Youtube as research objects. Entertainment, informativeness, irritation, credibility, brand awareness and purchase intention are used to discuss the results of research. The results of this study show that the Youtube Advertising dimension does not influencee brand awareness, but brand awareness has impact on purchase intention.https://doi.org/10.26905/jmdk.v7i1.2538
Pemberdayaan Perempuan Desa Ulak Kembahang II Untuk Meningkatkan Pendapatan Keluarga Melalui Pelatihan Pembuatan Batik Jumputan Palembang Suhel, Suhel; Melliny, Vinny Dwi; Nailis, Welly; Darmawahyuni, Annisa; Yuniarti, Emylia; Gustriani, Gustriani
Sricommerce: Journal of Sriwijaya Community Services Vol. 4 No. 1 (2023): Sricommerce: Journal of Sriwijaya Community Services
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jscs.v4i1.126

Abstract

Kegiatan pengabdian masyarakat yang dilakukan di Desa Ulak Kembahang II pada tanggal 20-22 Juli 2022 bertujuan untuk pemberdayaan manusia, potensi bisnis dan pelestarian budaya melalui pelatihan pembuatan batik Jumputan Palembang. Tujuan jangka panjang dari kegiatan pelatihan ini adalah pemberdayaan secara  ber kelanjutan sehingga peserta memiliki keahlian yang nantinya dapat menjadi sumber pendapatan tambahan dan dapat juga alokasi waktu akan lebih produktif. Kegiatan ini diharapkan menjadi penggagas kegiatan pemberdayaan penderita Desa Ulak Kembahang II, serta pelestarian budaya melalui kain batik Jumputan. Hasil yang diperoleh dari pelatihan pengabdian tersebut yaitu adanya pemahaman yang baik dalam pelatihan kewirausahan sebesar 92.12%. Pelatihan kewirausahaan dibagi menjadi empat sub tema yaitu konsep kewirausahaan, Business Plan, Aspek pemasaran dan analisis lingkungan usaha dan peluang usaha. Peserta pelatihan teknis pembuatan kain jumputan adalah ibu-ibu pengurus PKK, karang taruna dan perwakilan pengrajin songket.
BRAND AMBASSADOR DAN BRAND IMAGE: FAKTOR PENENTU PEMBELIAN MASKER MUSTIKA RATU Ulandari, Meli; Putri, Yulia Hamdaini; Nailis, Welly
ECONOMIST: Jurnal Ekonomi dan Bisnis Vol. 2 No. 2 (2025): April 2025
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/economist.v2i2.108

Abstract

Penelitian ini menganalisis pengaruh Brand Ambassador dan Brand Image terhadap keputusan pembelian masker wajah Mustika Ratu di Kota Palembang. Latar belakang penelitian menunjukkan adanya penurunan indeks masker wajah Mustika Ratu selama empat tahun terakhir (2021-2024), meskipun industri Skincare di Indonesia mengalami pertumbuhan signifikan. Penelitian ini menggunakan metode kuantitatif dengan teknik purposive sampling, melibatkan 100 responden yang pernah membeli masker wajah Mustika Ratu di Kota Palembang. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan regresi linear berganda. Hasil penelitian memperlihatkan bahwa Brand Ambassador berpengaruh terhadap keputusan pembelian, sementara Brand Image tidak berpengaruh. Secara simultan, kedua variabel berpengaruh terhadap keputusan pembelian dengan kontribusi sebesar 25,7%. Temuan ini mengimplikasikan bahwa perusahaan perlu memfokuskan strategi pemasarannya pada penguatan peran Brand Ambassador melalui berbagai platform media, sambil tetap mempertahankan Brand Image sebagai elemen pendukung dalam strategi pemasaran secara keseluruhan.
Peningkatan Produktivitas dan Pendapatan Masyarakat melalui Diversifikasi Usaha Tani Pembuatan Pupuk Organik Sulastri, Sulastri; Adam, Mohamad; Saftiana, Yulia; Nailis, Welly; Putri, Yulia Hamdaini
Jurnal Abdimas Multidisiplin Vol. 1 No. 2 (2023): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v1i2.1787

Abstract

Purpose: The purpose of this service activity is to provide assistance in diversifying the business of farming communities in the village to provide guidance and training on business diversification. Method: The method is in the form of training and mentoring. The participants were 30 farmers from Pagar Dewa village, Jarai Lahat district. Results: The activity was carried out well because the level of understanding of the farming community who participated in the training was high. Conclusion: Farming diversification in the form of making organic fertilizers can be an alternative business that is still related to the competitive value farming value chain. This fertilizer can also be used alone to reduce the operational costs of farming which tend to be high but the price of marketed vegetable products is relatively cheap. Limitations: This service activity is limited to only one location in the Lahat district. Contribution: This activity is useful for improving household economic welfare.
Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan Jasa Transportasi Online Maxim di Kota Palembang Ruwananda, M.Edwin; Nailis, Welly
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1030

Abstract

This study aims to determine the effect of Service Quality on Customer Satisfaction of online transportation services in Palemang City. The research method used is a quantitative method with a type of comparative causal research. The data used in the study are primary and secondary data. The sampling technique uses puruposive sampling technique. This study used a sample of 100 respondents who were people living in Palembang City. The data analysis used is by F test, T test, and multiple linear analysis. The results of test F show that the variable of service quality simultaneously affects the satisfaction of Maxim customers in Palembang City.
Co-Authors Ahmad Nazaruddin, Ahmad Darmawahyuni, Annisa Gustriani, Gustriani Melliny, Vinny Dwi Mohamad Adam Ruwananda, M.Edwin Suhel Suhel Sulastri Sulastri Ulandari, Meli Yulia Hamdaini Putri YULIA SAFTIANA, YULIA Yuniarti, Emylia Yunita, Dessy