JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Vol 8 No 1 (2024): Journal of Applied Business Administration

Analisis Pengaruh Service Quality Digital Banking Wokee Dan Customer Experience Terhadap Customer Satisfaction Bank Bukopin

Syahfitri, Delviranti (Unknown)
Oktarici, Eddo Nanda (Unknown)



Article Info

Publish Date
26 Mar 2024

Abstract

Wokee is a fintech application that was established in 2017. Nevertheless, company entities persistently pursue innovation and expansion by incorporating features and advantages that can be fully utilised by KB Bukopin customers. The public's need for convenient financial services and the gradual shift of transactions to the digital domain have given rise to several financial enterprises that are actively expanding their digital operations. This study investigates the operations and activities of PT Bank Bukopin KCU Nagoya Branch. The research utilised a national sample of approximately 100 respondents, obtained through the WOKE survey. The researchers utilised data processing software tools, specifically SPSS Version 25. The research findings demonstrated a direct and substantial impact of service quality on consumer satisfaction. The customer experience has a substantial impact on consumer satisfaction. The quality of service and customer experience have a simultaneous impact on customer satisfaction at Bank Bukopin KCU Nagoya Batam branch.

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Journal Info

Abbrev

JABA

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal of Applied Business Administration (JABA) is a journal published by Study Program of Applied Business Administration, Politeknik Negeri Batam. The journal is predominantly devoted to applied business administration with special focus on industries problem solving. JABA publish quality ...