UNVEILING A NEW PARADIGM: EXPLORING INNOVATIVE STRATEGIES IN COMMUNITY PREFERENCES FOR FOOD SECURITY PROGRAMS AND STRENGTHENING LOCAL ECONOMY

andik pratama (Development Economics Study Program, Faculty of Economics and Business, University of Merdeka Malang)
Juwita P. R.Suwondo (Development Economics Study Program, Faculty of Economics and Business, University of Merdeka Malang)
Endah Ayu N. L. N (Development Economics Study Program, Faculty of Economics and Business, University of Merdeka Malang)
Iroh Maharani (Development Economics Study Program, Faculty of Economics and Business, University of Merdeka Malang)

Jurnal Ekonomi
Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023

Through the implementation of the categorical analysis method Probit, the research aims to analytically examine the preference model of the Karangwidoro Village community through the dimension of participation probability in the food security program initiative, as well as to formulate a model approach strategy aimed at revitalizing community motivation factors. The results indicate that distance influences community motivation to participate in the food security program, and there are methods of approach to encourage community motivation, namely through the SSA and ZOPP methods.