BUSINESS INTELLIGENCE IMPLEMENTATION IN MARKETING STRATEGY IN START UP PERFORMANCE

Achmad Fauzi
Jhonni Sinaga
Immanuel Pharosandika Sihombin
Indah Wulandari
Amelia Seli Febrianti
Selliatun Nuriah
Eny Trisno Wanti
Naufal Khairiansyah

Indonesian Journal of Economics and Strategic Management
Vol. 1 No. 02 (2023): July 2023

Intelligence implementation in marketing strategy Competition in the field of marketing is increasing, the implementation of artificial intelligence has become an increasingly important topic in the digital era. Now it can help startup companies process data more quickly and efficiently, enabling them to make smarter decisions and make the most of their own marketing strategy. Rules or systems that can be used in marketing is through customer data analysis. By using rules or machine learning processes, companies can analyze the existing behavior and uses of their customers, and predict their future needs and wants. Thus, companies can customize their products or services and enhance their marketing to achieve the business goals that startup companies require.