Indonesian Journal of Economics and Strategic Management
Vol. 1 No. 02 (2023): July 2023

THE EFFECT OF FINANCIAL KNOWLEDGE, INCOME, SOCIAL INFLUENCE, PERCEPTION OF EASE AND PERCEPTION OF USEFULNESS ON THE DECISIONS OF SHOPEE PAYLATER USERS IN EAST BEKASI

Putri Ayu Lestari (Unknown)
Muhammad Richo Rianto (Unknown)
Eri Bukhari (Unknown)

Article Info

Publish Date
31 Jul 2023

Abstract

This study aims to measure the direct effect and indirect effect of financial knowledge, income, social influence, perception of ease, and perception of usefulness on the decisions of shopee paylater users in east bekasi. The results of this study provide an explanation that the variables of financial knowledge, social influence and perceived of usefulness have a positive effect on shopee paylater user decisions in East Bekasi. However, the variables of income and perceived of ease have no effect on shopee paylater user decisions, this study shows that income and perceived of ease are not the main considerations in using shopee paylater.

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Journal Info
Indonesian Journal of Economics and Strategic Management
Website

Abbrev

ijesm

Publisher

Drafpublisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Srategic Marketing; Strategic Human Resources; Strategic Finances; Strategic Operations; Banking; Corporate Finance; Business; Management; Accounting; Auditing; Taxation; Investments; Capital ...