Indonesian Journal of Economics and Strategic Management
Vol. 1 No. 4 (2023): SPECIAL ISSUE - LITERATURE REVIEW AND CONCEPTUAL RESEARCH

LITERATURE REVIEW OF MARKETING STRATEGY OF PRODUCT QUALITY, BRAND IMAGE AND E-WOM ON PURCHASING DECISIONS FOR MAKEUP PRODUCTS BY LIZZIE PARRA (BLP) AT SUMMARECON MALL BEKASI

Nayla Nur Fadilah (Student of Fakultas Ekonomi Bisnis Universitas Bhayangkara Jakarta Raya)

Article Info

Publish Date
31 Dec 2023

Abstract

This research is a literature review that focuses onexamining strategy of product quality, brand imageand e-wom on purchasing decisions. This researchwill involve 96 respondents using a purposive sidemethod with analysis using a quantitative approach.This research will focus on products from theMAKEUP PRODUCTS BY LIZZIE PARRA (BLP) brand.Apart from that, this research will take place in thecity of Bekasi as a research object

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Journal Info
Indonesian Journal of Economics and Strategic Management
Website

Abbrev

ijesm

Publisher

Drafpublisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Srategic Marketing; Strategic Human Resources; Strategic Finances; Strategic Operations; Banking; Corporate Finance; Business; Management; Accounting; Auditing; Taxation; Investments; Capital ...