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All Journal Indonesian Journal of Economics and Strategic Management
Nayla Nur Fadilah
Student of Fakultas Ekonomi Bisnis Universitas Bhayangkara Jakarta Raya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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LITERATURE REVIEW OF MARKETING STRATEGY OF PRODUCT QUALITY, BRAND IMAGE AND E-WOM ON PURCHASING DECISIONS FOR MAKEUP PRODUCTS BY LIZZIE PARRA (BLP) AT SUMMARECON MALL BEKASI Nayla Nur Fadilah
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 4 (2023): SPECIAL ISSUE - LITERATURE REVIEW AND CONCEPTUAL RESEARCH
Publisher : Draf Solusi Indonesia

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Abstract

This research is a literature review that focuses onexamining strategy of product quality, brand imageand e-wom on purchasing decisions. This researchwill involve 96 respondents using a purposive sidemethod with analysis using a quantitative approach.This research will focus on products from theMAKEUP PRODUCTS BY LIZZIE PARRA (BLP) brand.Apart from that, this research will take place in thecity of Bekasi as a research object
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