Indonesian Journal of Economics and Strategic Management
Vol. 1 No. 4 (2023): SPECIAL ISSUE - LITERATURE REVIEW AND CONCEPTUAL RESEARCH

LITERATURE OF REVIEW THE INFLUENCE OF PRODUCT VARIATION, PROMOTION INTENSITY, AND CUSTOMER TRUST ON CUSTOMER PURCHASE DECISIONS ON HISANA FRIED CHICKEN SALES IN BEKASI

Andreas Kristhianto (Student of Fakultas Ekonomi Bisnis Universitas Bhayangkara Jakarta Raya)

Article Info

Publish Date
31 Dec 2023

Abstract

This research is a literature review that examines theinfluence of product variation, promotion intensity,and customer trust on customer purchase decisions.This research was conducted at Hisana Fried ChickenSales in Bekasi City. This research uses quantitativemethods with an unknown population so theminimum sample used is the approach from Heir et alwith a sample size of 85 respondents

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Journal Info
Indonesian Journal of Economics and Strategic Management
Website

Abbrev

ijesm

Publisher

Drafpublisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Srategic Marketing; Strategic Human Resources; Strategic Finances; Strategic Operations; Banking; Corporate Finance; Business; Management; Accounting; Auditing; Taxation; Investments; Capital ...