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All Journal Indonesian Journal of Economics and Strategic Management
Andreas Kristhianto
Student of Fakultas Ekonomi Bisnis Universitas Bhayangkara Jakarta Raya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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LITERATURE OF REVIEW THE INFLUENCE OF PRODUCT VARIATION, PROMOTION INTENSITY, AND CUSTOMER TRUST ON CUSTOMER PURCHASE DECISIONS ON HISANA FRIED CHICKEN SALES IN BEKASI Andreas Kristhianto
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 4 (2023): SPECIAL ISSUE - LITERATURE REVIEW AND CONCEPTUAL RESEARCH
Publisher : Draf Solusi Indonesia

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Abstract

This research is a literature review that examines theinfluence of product variation, promotion intensity,and customer trust on customer purchase decisions.This research was conducted at Hisana Fried ChickenSales in Bekasi City. This research uses quantitativemethods with an unknown population so theminimum sample used is the approach from Heir et alwith a sample size of 85 respondents
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