Jurnal Ilmiah Plano Krisna
Vol 11 No 2 (2015): Jurnal Ilmiah Plano Krisna Vol.11 No. 2, Desember 2015

PENENTUAN PERLAKUAN TERHADAP KAWASAN PERUMAHAN VILLA JATISARI BEKASI: SUATU PENDEKATAN KONSEP PEMASARAN KAWASAN PERUMAHAN

Heru Dian Setiawan (Universitas Krisnadwipayana)

Article Info

Publish Date
26 Feb 2024

Abstract

Villa Jatisari Bekasi is a large residential area in Bekasi. Infrastructure, and other social issues may potentially reduced the image of Villa Jatisari Bekasi. Many concepts have been tried to solve the problems declining image of Villa Jatisari Bekasi. One of the concept that can be applied on Villa Jatisari Bekasi is service quality, a concept introduced by Zeithami, Berry, Parasuraman, Lovelock and Fitzsimmons. This paper proposes a quality service’s approach to solve the problem of Villa Jatisari Bekasi by exploring the perception of Villa Jatisari Bekasi’s consumen based on two criterias: performance and importance.

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Journal Info
Jurnal Ilmiah Plano Krisna
Website

Abbrev

plano

Publisher

Universitas Krisnadwipayana

Subject

Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences

Description

Jurnal Ilmiah Plano Krisna (P-ISSN: 2032-9307 dan E-ISSN: 2622-6189 ) merupakan jurnal akses terbuka yang berfokus pada karya ilmiah yang ditujukan untuk kajian permasalahan pembangunan wilayah/kota dan pengelolaan lingkungan hidup. Jurnal ini menerbitkan penelitian empiris dan teoritis untuk ...