Implementasi Alat Pengering Sale Pisang Otomatis dan Sistem Penjualan Berbasis Digital Untuk Meningkatkan Kapasitas Produksi dan Omzet Penjualan di UMKM Rasa Alami, Kab. Subang

Susilawati Susilawati (Politeknik Negeri Subang, Indonesia)
Azhis Sholeh Buchori (Politeknik Negeri Subang, Indonesia)
Dwi Vernanda (Politeknik Negeri Subang, Indonesia)
Faadiyah Cheryl Rachelia (Politeknik Negeri Subang, Indonesia)

Indonesian Community Journal
Vol 4 No 1 (2024): I-Com: Indonesian Community Journal (Maret 2024)

UMKM Rasa Alami has succeeded in making a significant increase in the production and sale of bananas through the implementation of several innovations. These innovations include the use of a banana sale dryer which facilitates an increase in production volume, the adoption of an e-commerce based sales system which expands sales reach and simplifies the process, as well as the implementation of a financial system that can be accessed via smartphone which allows Rasa Alami MSME partners to control and record financial data every sales transactions. As a result of these innovations, there was an increase in sales banana production capacity from 1.2 tons in October to 1.8 tons in November, showing an increase of 55%. Meanwhile, sales turnover also increased by 50%, from Rp. 8,500,000 in October to Rp. 12,749,999 in November 2023.